Articles Are paid search engine campaigns suitable for B2B businesses? Are paid search engine campaigns suitable for B2B businesses? Few figures are available for B2B to assess the performance that can be expected from a…Swiss Pro Data20 February 2021
Articles Digital strategies offer SMEs in the machinery industry a fantastic growth opportunity! Digital strategies offer SMEs in the machinery industry a fantastic growth opportunity! As we know, industrial SMEs have valuable know-how that enables them to meet…Swiss Pro Data26 November 2020
Articles Adaptation of the sales organisation The sales function within a B2B company is changing, it's time to adapt to this new reality! Studies show that today, nearly 60% of an…Swiss Pro Data1 December 2020