4 essential technical terms to talk to your digital marketing teams!

Often in articles or posts, we are faced with all kinds of acronyms, the meaning of which is not always easy to grasp. However, it is essential today to know this vocabulary otherwise you will miss out on very useful information during your discussions with your marketing and sales teams. Here are four acronyms you should know along with a brief explanation:

– SEO (Search Engine Optimization) – An SEO strategy or SEO activities are all measures that allow your website to appear at the top of the results pages of your favorite search engine. The words and terms used on your site must correspond to those entered by Internet users in their search engines. In B2B, SEO is very interesting because the terms and expressions used are very specific.
– SEA (Search Engine Advertising) – This acronym groups together the advertising activities carried out on the search engine results pages that allow your website to be at the top of the list and therefore have a better chance of being chosen. by the Internet user.
– SERP (Search Engine Result Page) – This is the results page for your search engine. A SERP typically includes 10 results before moving on to the next page. The goal of an SEO strategy is to get 1) on the first page and 2) as high as possible on that page.
– URL (Uniform Resource Locator) – This is the address of your web page; following a URL is essential for understanding strategy and defining your digital marketing activities. How many people and from which countries visited your product page? Or which examples of applications are the most successful with your targets? All of this can be tracked and analysed using URLs.

If you would like to know more, here is a link to a complete glossary :