An important goal of manufacturers is to develop a machine that can meet the needs of several industries. The goal is to make the most of development expenses, reduce manufacturing costs and facilitate after-sales service. In other words, the more versatile the model, the better its chances in the market.

Opposite, the user is usually specialized in a sector of activity and wishes to invest in a solution that meets his needs. During his research on the net, he is often in the presence of brands presenting the same model for several industries. By doing this, the manufacturer loses relevance and dilutes its message. To secure their investment, a customer wants to make sure the manufacturer “speaks their language”.

SWISS PRO DATA helps machine SMEs to identify and retarget their prospects through data acquisition and analysis.