If you are an industrial SME manager, these figures should appeal to you!

84% of the information used during a project by Internet user with a technical profile comes from digital research.

71 is the percentage of investment projects that start with a generic search engine query.

70% of a buyer’s decision-making journey is done before they’ve even contacted a single supplier.

55 is the percentage of B2B customers looking for information on social media.

45% of people in charge of investment projects are between 25 and 34 years old, so they are millennials who have a digital reflex.

SWISS PRO DATA helps industrial SMEs to integrate this new reality into 4.0 sales strategies.