The sales function within a B2B company is changing, it’s time to adapt to this new reality!
Studies show that today, nearly 60% of an investment decision is made even before a face-to-face meeting with a salesperson. Only companies that have demonstrated their added value in the “on-line” selection phase will be invited to present their solutions. The information available on the Internet allows the evaluation and selection of the various possibilities available simply and efficiently.
So, how do you become one of the lucky ones? A company that wishes to appear on the “short-list” therefore has every interest in perfectly calibrating its message to its potential customers. This is possible thanks to new digital acquisition strategies.
SWISS PRO DATA offers solutions perfectly suited to Swiss industrial companies, whatever their level of digital maturity.