{"id":7295,"date":"2021-02-22T12:00:44","date_gmt":"2021-02-22T11:00:44","guid":{"rendered":"https:\/\/www.swissprodata.com\/?p=7295"},"modified":"2021-04-01T16:33:47","modified_gmt":"2021-04-01T14:33:47","slug":"influence-de-covid-dans-le-sales-4-0-e-vente-en-b2b","status":"publish","type":"post","link":"https:\/\/www.swissprodata.com\/fr\/influence-de-covid-dans-le-sales-4-0-e-vente-en-b2b\/","title":{"rendered":"Lorsque l\u2019on parle de vente en B2B, il y aura un apr\u00e8s COVID comme il y a eu un apr\u00e8s 11 septembre pour le transport a\u00e9rien"},"content":{"rendered":"

Lorsque l\u2019on parle de vente en B2B, il y aura un apr\u00e8s COVID comme il y a eu un apr\u00e8s 11 septembre pour le transport a\u00e9rien.<\/h2>\n

En 2018, le cabinet de consulting CEB (depuis rachet\u00e9 par Gartner) produisait une \u00e9tude qui r\u00e9v\u00e9lait que 57% de la d\u00e9cision finale d\u2019un projet d\u2019investissement B2B \u00e9tait prise avant m\u00eame de rencontrer un seul commercial ; cela a secou\u00e9 les certitudes de certains mais n\u2019a pas r\u00e9ellement chang\u00e9 les habitudes de la grande majorit\u00e9 des entreprises \u00e0 ce moment-l\u00e0.<\/p>\n

Aujourd\u2019hui, alors que la crise du COVID \u00e9branle toujours l\u2019\u00e9conomie, toutes les entreprises ayant l\u2019habitude d\u2019acqu\u00e9rir leurs clients sur des stands d\u2019expositions ont d\u00fb revoir leur mod\u00e8le. Cette \u00e9tude de 2018 est bien entendu encore d\u2019actualit\u00e9 et il y a fort \u00e0 parier que ce chiffre de 57% ait fortement augment\u00e9. Pour l\u2019heure, aucune \u00e9tude r\u00e9cente ne permet de mesurer son \u00e9volution, mais la probabilit\u00e9 que cela soit le cas est tr\u00e8s \u00e9lev\u00e9e.
\nIl est plus que jamais n\u00e9cessaire pour les entreprises B2B industrielles de revoir leurs strat\u00e9gie commerciale et d\u2019\u00e9tudier toutes les innovations qu\u2019offrent le \u00ab data \u00bb.<\/p>\n

Ici un article int\u00e9ressant est apparu sur LinkedIn: (lien en anglais)
\nhttps:\/\/www.linkedin.com\/business\/sales\/blog\/b2b-sales\/how-sales-can-win-before-57–of-the-buyers-journey-is-over<\/a><\/p>\n

SWISS PRO DATA et ses services DATA-DRIVEN MANAGEMENT et SALES 4.0 accompagnent les entreprises industrielles dans la transformation digitale de leur processus de vente.<\/p>\n

SWISSPRODATA Team<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Lorsque l\u2019on parle de vente en B2B, il y aura un apr\u00e8s COVID comme il y a eu un apr\u00e8s 11 septembre pour le transport…<\/p>\n","protected":false},"author":1,"featured_media":7291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[38,40,31,33,34,35],"yoast_head":"\nLorsque l\u2019on parle de vente en B2B, il y aura un apr\u00e8s COVID comme il y a eu un apr\u00e8s 11 septembre pour le transport a\u00e9rien - Swiss Pro Data<\/title>\n<meta name=\"description\" content=\"Influence de covid dans le sales-4-0-e-vente-en-b2b ? sales 4.0 c'est la solution pour les entreprises B2B suisse.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lorsque l\u2019on parle de vente en B2B, il y aura un apr\u00e8s COVID comme il y a eu un apr\u00e8s 11 septembre pour le transport a\u00e9rien - Swiss Pro Data\" \/>\n<meta property=\"og:description\" content=\"Influence de covid dans le sales-4-0-e-vente-en-b2b ? 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