Dans le parcours client, on distingue souvent les phases AVANT et APRES l\u2019achat. L\u2019avant est \u00e9galement appel\u00e9 \u00ab Buyer Journey \u00bb. Elle regroupe la d\u00e9couverte de la marque, la prise en consid\u00e9ration ainsi que la d\u00e9cision d\u2019achat. Il semble clair qu\u2019\u00e0 chacune de ces \u00e9tapes, le prospect doit \u00eatre expos\u00e9 \u00e0 un contenu adapt\u00e9. Mais comment pr\u00e9senter le bon contenu et surtout au bon moment ?<\/p>\n
L\u2019analyse syst\u00e9matique des actions r\u00e9alis\u00e9es par les visiteurs d\u2019un site web permet d\u2019identifier o\u00f9 se situe le prospect dans son parcours d\u2019achat. Exemple avec une personne travaillant dans la production de pi\u00e8ces m\u00e9dicales ; elle se rend sur le site web d\u2019un fabricant de machines et passe en revue la gamme de produit dans son ensemble. Dix jours plus tard, elle revient et se concentre sur un mod\u00e8le en particulier, c\u2019est probablement celui qu\u2019elle aura retenu pour sa comparaison avec la concurrence. C\u2019est \u00e0 ce moment qu\u2019il faudrait recibler ce visiteur avec un contenu adapt\u00e9 afin de maximiser les chances de d\u00e9crocher la commande.<\/p>\n
SWISS PRO DATA propose aux PME d\u2019analyser le parcours de ses prospects afin d\u2019adopter le bon timing dans les activit\u00e9s de reciblage.<\/p>\n
SWISSPRODATA Team<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"
O\u00f9 se trouve un prospects dans son processus de d\u00e9cision ? Dans le parcours client, on distingue souvent les phases AVANT et APRES l\u2019achat. L\u2019avant…<\/p>\n","protected":false},"author":1,"featured_media":7248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[29,31,33,34,35],"yoast_head":"\n
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