{"id":7186,"date":"2020-11-05T09:21:36","date_gmt":"2020-11-05T08:21:36","guid":{"rendered":"https:\/\/www.swissprodata.com\/la-puissance-du-seo-pour-le-b2b\/"},"modified":"2021-04-01T16:27:42","modified_gmt":"2021-04-01T14:27:42","slug":"la-puissance-du-seo-pour-le-b2b","status":"publish","type":"post","link":"https:\/\/www.swissprodata.com\/fr\/la-puissance-du-seo-pour-le-b2b\/","title":{"rendered":"La puissance du SEO pour le B2B"},"content":{"rendered":"<h2>SEO, un acronyme que l\u2019industrie des machines devrait connaitre !<\/h2>\n<p>SEO, SEA, SERP sont autant d\u2019acronymes peu compr\u00e9hensibles. Parmi eux se trouvent pourtant trois lettres tr\u00e8s int\u00e9ressantes pour l\u2019industrie : SEO (Search Engine Optimisation) ou autrement dit, l\u2019optimisation du r\u00e9f\u00e9rencement dans les moteurs de recherche.<\/p>\n<p>Le SEO permet aux sites internet d\u2019appara\u00eetre en haut des pages de recherches Google. Sachant qu\u2019aujourd\u2019hui plus de 90% des clients commencent leur qu\u00eate d\u2019informations par une recherche sur l\u2019Internet, on per\u00e7oit imm\u00e9diatement l\u2019importance du SEO.<\/p>\n<p>Les r\u00e8gles pour se placer en haut des pages de recherche sont nombreuses, mais s\u2019il fallait ne retenir qu\u2019une chose, c\u2019est que Google se base sur la pertinence du contenu publi\u00e9 sur le site web en les comparant avec les mots saisis. Or, dans le B2B ces mots sont souvent tr\u00e8s sp\u00e9cifiques, il est donc relativement facile d\u2019appara\u00eetre en haut de la liste aupr\u00e8s d&rsquo;un client int\u00e9ress\u00e9 par un sujet pr\u00e9cis.<\/p>\n<p>SWISS PRO DATA aide les PME de l\u2019industrie des machines dans leurs strat\u00e9gies SEO afin d\u2019augmenter leur visibilit\u00e9 digitale.<\/p>\n<blockquote><p><em>SWISSPRODATA Team<\/em><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO, un acronyme que l\u2019industrie des machines devrait connaitre ! SEO, SEA, SERP sont autant d\u2019acronymes peu compr\u00e9hensibles. Parmi eux se trouvent pourtant trois lettres&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[29,30,31,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La puissance du SEO pour le B2B - Swiss Pro Data<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La puissance du SEO pour le B2B - Swiss Pro Data\" \/>\n<meta property=\"og:description\" content=\"SEO, un acronyme que l\u2019industrie des machines devrait connaitre ! SEO, SEA, SERP sont autant d\u2019acronymes peu compr\u00e9hensibles. Parmi eux se trouvent pourtant trois lettres...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.swissprodata.com\/fr\/la-puissance-du-seo-pour-le-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Swiss Pro Data\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-05T08:21:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-01T14:27:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.swissprodata.com\/wp-content\/uploads\/2020\/11\/unnamed-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"342\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Swiss Pro Data\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Swiss Pro Data\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.swissprodata.com\/fr\/la-puissance-du-seo-pour-le-b2b\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.swissprodata.com\/fr\/la-puissance-du-seo-pour-le-b2b\/\"},\"author\":{\"name\":\"Swiss Pro Data\",\"@id\":\"https:\/\/www.swissprodata.com\/#\/schema\/person\/6d84db4bbf84199c1140fdc630203f5c\"},\"headline\":\"La puissance du SEO pour le B2B\",\"datePublished\":\"2020-11-05T08:21:36+00:00\",\"dateModified\":\"2021-04-01T14:27:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.swissprodata.com\/fr\/la-puissance-du-seo-pour-le-b2b\/\"},\"wordCount\":214,\"publisher\":{\"@id\":\"https:\/\/www.swissprodata.com\/#organization\"},\"keywords\":[\"b2bleadgeneration\",\"leadgeneration\",\"machinetool\",\"packagingindustry\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.swissprodata.com\/fr\/la-puissance-du-seo-pour-le-b2b\/\",\"url\":\"https:\/\/www.swissprodata.com\/fr\/la-puissance-du-seo-pour-le-b2b\/\",\"name\":\"La puissance du SEO pour le B2B - Swiss Pro Data\",\"isPartOf\":{\"@id\":\"https:\/\/www.swissprodata.com\/#website\"},\"datePublished\":\"2020-11-05T08:21:36+00:00\",\"dateModified\":\"2021-04-01T14:27:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.swissprodata.com\/fr\/la-puissance-du-seo-pour-le-b2b\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.swissprodata.com\/fr\/la-puissance-du-seo-pour-le-b2b\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.swissprodata.com\/fr\/la-puissance-du-seo-pour-le-b2b\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.swissprodata.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La puissance du SEO pour le B2B\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.swissprodata.com\/#website\",\"url\":\"https:\/\/www.swissprodata.com\/\",\"name\":\"Swiss Pro Data\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.swissprodata.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.swissprodata.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.swissprodata.com\/#organization\",\"name\":\"Swiss Pro Data\",\"url\":\"https:\/\/www.swissprodata.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.swissprodata.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.swissprodata.com\/wp-content\/uploads\/2020\/09\/logo-swiss-pro-data.png\",\"contentUrl\":\"https:\/\/www.swissprodata.com\/wp-content\/uploads\/2020\/09\/logo-swiss-pro-data.png\",\"width\":400,\"height\":30,\"caption\":\"Swiss Pro Data\"},\"image\":{\"@id\":\"https:\/\/www.swissprodata.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.swissprodata.com\/#\/schema\/person\/6d84db4bbf84199c1140fdc630203f5c\",\"name\":\"Swiss Pro Data\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.swissprodata.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/13353131fe6a00fe8f5497093a475686?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/13353131fe6a00fe8f5497093a475686?s=96&d=mm&r=g\",\"caption\":\"Swiss Pro Data\"},\"sameAs\":[\"http:\/\/www.swissprodata.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La puissance du SEO pour le B2B - Swiss Pro Data","robots":{"index":"noindex","follow":"follow"},"og_locale":"fr_FR","og_type":"article","og_title":"La puissance du SEO pour le B2B - Swiss Pro Data","og_description":"SEO, un acronyme que l\u2019industrie des machines devrait connaitre ! SEO, SEA, SERP sont autant d\u2019acronymes peu compr\u00e9hensibles. Parmi eux se trouvent pourtant trois lettres...","og_url":"https:\/\/www.swissprodata.com\/fr\/la-puissance-du-seo-pour-le-b2b\/","og_site_name":"Swiss Pro Data","article_published_time":"2020-11-05T08:21:36+00:00","article_modified_time":"2021-04-01T14:27:42+00:00","og_image":[{"width":512,"height":342,"url":"https:\/\/www.swissprodata.com\/wp-content\/uploads\/2020\/11\/unnamed-1.jpg","type":"image\/jpeg"}],"author":"Swiss Pro Data","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Swiss Pro Data","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.swissprodata.com\/fr\/la-puissance-du-seo-pour-le-b2b\/#article","isPartOf":{"@id":"https:\/\/www.swissprodata.com\/fr\/la-puissance-du-seo-pour-le-b2b\/"},"author":{"name":"Swiss Pro Data","@id":"https:\/\/www.swissprodata.com\/#\/schema\/person\/6d84db4bbf84199c1140fdc630203f5c"},"headline":"La puissance du SEO pour le B2B","datePublished":"2020-11-05T08:21:36+00:00","dateModified":"2021-04-01T14:27:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.swissprodata.com\/fr\/la-puissance-du-seo-pour-le-b2b\/"},"wordCount":214,"publisher":{"@id":"https:\/\/www.swissprodata.com\/#organization"},"keywords":["b2bleadgeneration","leadgeneration","machinetool","packagingindustry"],"articleSection":["Articles"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.swissprodata.com\/fr\/la-puissance-du-seo-pour-le-b2b\/","url":"https:\/\/www.swissprodata.com\/fr\/la-puissance-du-seo-pour-le-b2b\/","name":"La puissance du SEO pour le B2B - Swiss Pro Data","isPartOf":{"@id":"https:\/\/www.swissprodata.com\/#website"},"datePublished":"2020-11-05T08:21:36+00:00","dateModified":"2021-04-01T14:27:42+00:00","breadcrumb":{"@id":"https:\/\/www.swissprodata.com\/fr\/la-puissance-du-seo-pour-le-b2b\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.swissprodata.com\/fr\/la-puissance-du-seo-pour-le-b2b\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.swissprodata.com\/fr\/la-puissance-du-seo-pour-le-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.swissprodata.com\/fr\/"},{"@type":"ListItem","position":2,"name":"La puissance du SEO pour le B2B"}]},{"@type":"WebSite","@id":"https:\/\/www.swissprodata.com\/#website","url":"https:\/\/www.swissprodata.com\/","name":"Swiss Pro Data","description":"","publisher":{"@id":"https:\/\/www.swissprodata.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.swissprodata.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.swissprodata.com\/#organization","name":"Swiss Pro Data","url":"https:\/\/www.swissprodata.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.swissprodata.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.swissprodata.com\/wp-content\/uploads\/2020\/09\/logo-swiss-pro-data.png","contentUrl":"https:\/\/www.swissprodata.com\/wp-content\/uploads\/2020\/09\/logo-swiss-pro-data.png","width":400,"height":30,"caption":"Swiss Pro Data"},"image":{"@id":"https:\/\/www.swissprodata.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.swissprodata.com\/#\/schema\/person\/6d84db4bbf84199c1140fdc630203f5c","name":"Swiss Pro Data","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.swissprodata.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/13353131fe6a00fe8f5497093a475686?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/13353131fe6a00fe8f5497093a475686?s=96&d=mm&r=g","caption":"Swiss Pro Data"},"sameAs":["http:\/\/www.swissprodata.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.swissprodata.com\/fr\/wp-json\/wp\/v2\/posts\/7186"}],"collection":[{"href":"https:\/\/www.swissprodata.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.swissprodata.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.swissprodata.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.swissprodata.com\/fr\/wp-json\/wp\/v2\/comments?post=7186"}],"version-history":[{"count":4,"href":"https:\/\/www.swissprodata.com\/fr\/wp-json\/wp\/v2\/posts\/7186\/revisions"}],"predecessor-version":[{"id":7520,"href":"https:\/\/www.swissprodata.com\/fr\/wp-json\/wp\/v2\/posts\/7186\/revisions\/7520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.swissprodata.com\/fr\/wp-json\/wp\/v2\/media\/7167"}],"wp:attachment":[{"href":"https:\/\/www.swissprodata.com\/fr\/wp-json\/wp\/v2\/media?parent=7186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.swissprodata.com\/fr\/wp-json\/wp\/v2\/categories?post=7186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.swissprodata.com\/fr\/wp-json\/wp\/v2\/tags?post=7186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}